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Regional optical sales were negligibly affected by record-breaking daily COVID-19 case counts posted by nineteen states and increasing numbers of cases in nearly all states, according to the Johns Hopkins Coronavirus Resource Center. Many regions and categories showed no change whatsoever, and none exceeded plus or minus 2 index points. Gross revenue and exams/refractions were flat except tiny upticks of 1 index point for both categories in the West. Frame units and lens pairs were down slightly in the Northeast (-2 index points) and South (-1 index point) and up slightly in the West (2 index points) and Midwest (1 index point). Every region saw slight declines of either -1 or -2 index points for contact lenses.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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