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Regionally, optical sales remained primarily flat. The Midwest was the only region to experience any downturn in optical sales, albeit a very small decrease in the range of either -1 or -2 index points. The Northeast saw the largest increase with exams/refractions growing at a rate of 3 index points and frame units and lens pairs up 2 index points over the course of last week. All other categories in all other regions were primarily up a negligible 1 index point. While COVID-19 cases are increasing in nearly every state across the country except three (Connecticut, Kansas and Mississippi), some of the largest increases are in Midwestern states (such as North Dakota, South Dakota and Wisconsin), according to the Johns Hopkins Coronavirus Resource Center.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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