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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

ECP BUSINESS METRICS

The United States experienced substantial declines in optical sales across the board for the last week tracked (Nov. 23-29) in all service/product categories. Due to the entire four-day Thanksgiving Day weekend being within the seven days for which optical sales were most recently tracked, this major downturn ranged from -26 index points for contact lenses to -34 index points for gross revenue. The other three categories (exams/refractions, frame units, lens pairs) declined at rates of index points in the low -30s.


REGIONAL BREAKOUT

Regionally, contact lenses in all regions declined at a lesser rate than all other categories in all other regions. Contact lens sales for all census regions tracked declined at rates in the mid -20 index points, while all other categories in all other regions experienced declines in the mid -30 index points (except frame units in the Midwest, which were down -29 index points). Other than contact lens sales, the West suffered the largest declines within all service/product categories when compared with the other three census regions, ranging from -33 index points for lens pairs and frame units to -36 index points for gross revenue.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study.

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.

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