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The recovery following the Thanksgiving holiday varied across the four census regions. The Northeast experienced the weakest recovery, ending last week (Nov. 30-Dec. 6) at a level 4 index points below where it stood the week prior (Nov. 16-22) to Thanksgiving for all service/product categories (except contact lenses, up 3 index points). The rebound in the Midwest was the strongest, surpassing its sales levels prior to Thanksgiving by index points ranging from 2 to 8. Optical sales in the West were down 1 or 2 index points in all categories, when compared with the week before Thanksgiving. The South remained flat for the same period, except in gross revenue, which grew by only 1 index point, and contact lenses, which increased by 6 index points.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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