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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

ECP BUSINESS METRICS

All service/product categories (except contact lenses) experienced a slight increase in optical sales on a national level over the course of last week (Jan. 18-24). Nationally, optical sales were up only 2 index points for exams/refractions, frame units, and lens pairs, and up only 1 index point for gross revenue. Heading in the opposite direction, sales of contact lenses were down -4 index points last week. This data continues to illustrate that the optical business has been able to maintain a relatively stable level of sales even as the pandemic continues apace, reaching the milestone of 25 million confirmed total cases, according to the Johns Hopkins Coronavirus Resource Center.


REGIONAL BREAKOUT

Regionally, optical sales increased the most in the Midwest and decreased the most in the West. Lens pairs and frame units experienced the largest increases in optical sales in the Midwest (5 index points) followed by exams/refractions and gross revenue (3 index points). The Northeast and South also saw optical sales increase, ranging from 1 index point for gross revenue in both the Northeast and South to 4 index points for frame units in the Northeast. Optical sales in the West were flat for exams/refractions and down -2 index points for gross revenue, frame units, and lens pairs. As always, contact lenses followed their own direction, ranging from flat in the Northeast to -5 index points in the Midwest and South.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study.

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.

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