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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

ECP BUSINESS METRICS

National optical sales declined slightly across the board last week (1/25-1/31). Optical sales were down either -3 index points for gross revenue, lens pairs, and contact lenses, or down -2 index points for exams/refractions and frame units. This follows slight increases the previous week, leaving all categories (except contact lenses) at the same level as two weeks ago (1/11-1/17), which is within 10 index points of mid-March 2019 levels when COVID-influenced declines began. Contact lenses declined both this week and last, leaving them 13 index points below mid-March 2019.


REGIONAL BREAKOUT

Regionally, optical sales in the West fared the best, remaining primarily flat or down just a single index point, except contact lenses, which declined -4 index points. Optical sales in the Midwest experienced the largest declines, ranging from -6 index points for exams/refractions to -8 index points for lens pairs. The South declined little, with decreases of only -1 index point for all categories, except contact lenses, which shrunk by -2 index points. The Northeast performed slightly worse with declines ranging from -6 index points for contact lenses to -2 index points for frame units.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study.

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.

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