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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

ECP BUSINESS METRICS

National optical sales were relatively flat over the course of last week (March 15-21) with only three service/product categories showing any change all, albeit small. Exams/refractions were down -2 index points, gross revenue was down -1 index point, frame unit sales were up 1 index point, and sales of lens pairs and contact lenses remained unchanged last week when compared with the previous week (March 8-14). These optical sales trends occurred as new cases of COVID-19 are on the rise across more than half of the U.S. with the seven-day average up by at least five percent in 27 states, according to the Johns Hopkins Coronavirus Resource Center.


REGIONAL BREAKOUT

Regionally, optical sales experienced both ups and downs. Optical sales in the Midwest declined the most but only by small amounts, with -3 index points for exams/refractions being the largest decrease for any one category in the region. The South joined the Midwest with a decline of -3 index points for exams/refractions, but it also had increases of 2 index points for frame units and 1 index point for lens pairs. Optical sales in the Northeast increased by its highest rate of 2 index points over the course of last week in the categories of gross revenue, frame units, and contact lenses. Optical sales in the West varied, ranging from an increase of 1 index point for frame units to -2 index points for exams/refractions.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

For additional information, you may reach out to GPN/EDGEPro and ABB Analyze directly.

For more information from Jobson Research contact jwaller@jobson.com.

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