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Regionally, the Midwest experienced the largest increases in optical sales last week (March 1-7), with most categories (exams/refractions, frame units, lens pairs) increasing at a rate of 3 index points. The highest increase overall was also in the Midwest, where contact lens sales grew by 6 index points. Close behind were contact lens sales in the West, growing at a rate of 5 index points. The Northeast showed some growth – 3 index points for lens pairs and contact lenses, and 1 index point for gross revenue, exams/refractions, and frame units. Optical sales in the South fared the worst last week, ranging from -1 index point for contact lenses to 1 index point for frame units and lens pairs. This coincides with varying state-by-state increases and decreases in COVID cases, according to the Johns Hopkins Coronavirus Resource Center.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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