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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

ECP BUSINESS METRICS

National optical sales changed little over the course of last week (April 5-11). All product/service categories were down just -1 index point, except gross revenue, which was flat when comparing overall optical sales last week with those of the previous week (March 29-April 4). These U.S. optical retail sales trends occurred as the country experienced its fourth consecutive week of increasing nationwide coronavirus cases, according to the CDC COVID Data Tracker Weekly Review.


REGIONAL BREAKOUT

Optical sales were either flat or declined slightly on a regional basis. The West experienced the largest decreases in optical sales, ranging from -1 index point for lens pairs to -3 index points for exams/refractions and contact lenses. All other product/service categories ranged from no change at all to -2 index points. This coincides with upticks in coronavirus cases, not just in the West but in all four census regions being tracked, according to the Johns Hopkins Coronavirus Resource Center.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

For additional information, you may reach out to GPN/EDGEPro and ABB Analyze directly.

For more information from Jobson Research contact jwaller@jobson.com.

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