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Optical sales in the West performed the best over the course of last week among all four census regions being tracked, yet this region still showed small declines of -2 index points for contact lenses, -1 index point for gross revenue and frame units, while remaining flat in the categories of exams/refractions and lens pairs. Optical sales in the South decreased the most, at a rate of -3 index points across the board, except contact lenses, which fell by -2 index points in the South. The largest regional decline last week was observed in the Midwest for contact lenses, which fell by -4 index points. Last week’s regional declines in optical sales coincided with most states showing declining cases of COVID-19, according to the Johns Hopkins Coronavirus Resource Center.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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