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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

ECP BUSINESS METRICS

Following five weeks of declines, some optical sales categories experienced a rebound, increasing nationally over the course of last week (May 3-9). On a national basis, contact lenses were up 4 index points, and exams/refractions increased by 1 index point. Still, gross revenue remained flat, lens pairs were down -2 index points, and frame units declined -3 index points. All this occurred while COVID cases throughout the United States continued decreasing, according to the 7-Day moving average and reported on the COVID Data Tracker.


REGIONAL BREAKOUT

Optical sales performed the best in the Midwest last week (May 3-9), with increases ranging from 2 index points for gross revenue to 5 index points for contact lenses. Still, the Midwest did experience declining optical sales as well, but only in the category of frame units at a rate of -1 index point. Frame units along with lens pairs were down or flat in all regions, ranging from flat for lens pairs in the Midwest to -4 index points for frame units in the Northeast and West and lens pairs in the West. Gross revenue and exams/refractions showed both ups and downs in different regions, ranging from up 3 index points in the Midwest for exams/refractions to down -1 index point for exams/refractions in the West and Northeast and gross revenue in the West. Contact lens sales were up in all regions last week, ranging from 5 index points in the Midwest to 3 index points in the South and the West. All this occurred while the majority of U.S. states continued experiencing declining cases of COVID, according to the Johns Hopkins Coronavirus Resource Center.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

For additional information, you may reach out to GPN/EDGEPro and ABB Analyze directly.

For more information from Jobson Research contact jwaller@jobson.com.

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