This tracker measures sales trends comparing pre-pandemic, during the pandemic, and post-pandemic.

We selected 1,500 optical locations that have been operating and reporting their sales to our partners, GPN and ABB Analytics, since 2019. We re-based the index to an average week in 2019. This new index base will be used as an arbitrary benchmark and assigned a value of 100.

GROSS REVENUE 3-YEAR TREND

Optical sales recovered last week (June 7-13) following the steep declines experienced during the Memorial Day holiday of the previous week (May 31-June 6). Gross revenue recovered and surpassed the -17 index points it lost the previous week by adding 23 index points last week. Not only did gross revenue recover last week (Week 24), but it also surpassed the comparable weeks of both 2019 and 2020.

BUSINESS METRICS

All categories of optical sales last week (June 7-13) not only reversed the losses of the previous Memorial Day holiday week but also substantially surpassed the levels they were at the previous week prior to those declines. In addition to gross revenue’s rebound (referenced above), exams/refractions also recovered and surpassed the -16 index points it lost the previous week by adding 23 index points last week, frame units recovered and surpassed the -17 index points lost by adding 21 index points, lens pairs recovered and surpassed the -18 index points lost by adding 21 index points, and contact lenses recovered and surpassed the -8 index points lost by adding 15 index points.

SNAPSHOT

All optical sales categories bounced back last week (June 7-13) following the previous Memorial Day holiday week. However, optical sales in all service/product categories (except gross revenue) remained below the index level of an average week in 2019. Gross revenue was the outlier last week as the only category to exceed an average week in 2019 at a rate of 6 index points.

*The index baseline was developed by Jobson Research from total sales from an average week in 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 1,500 independent eye care practices.

For more information from Jobson Research contact jwaller@jobson.com,

you may also reach out to GPN/EDGEPro and ABB Analyze directly.