This tracker measures sales trends comparing pre-pandemic, during the pandemic, and post-pandemic.

We selected 1,500 optical locations that have been operating and reporting their sales to our partners, GPN and ABB Analytics, since 2019. We re-based the index to an average week in 2019. This new index base will be used as an arbitrary benchmark and assigned a value of 100.

GROSS REVENUE 3-YEAR TREND

There was little activity either up or down when comparing optical sales last week with the previous week. With the national average for gross revenue at ECP locations decreasing by -1 index point last week (July 26-Aug 1), it remains below the levels this category had reached both last year as well as the previous year.

BUSINESS METRICS

Overall, optical sales changed little last week, with two categories remaining flat (exams/refractions and lens pairs), two categories increasing by only 1 index point (frame units and contact lenses), and the national average for gross revenue at ECP locations being the only category to decline but only by -1 index point.

SNAPSHOT

With little change last week, the various optical sales categories remain similarly positioned as the previous week when compared with an average week in 2019 (the index baseline assigned a value of 100 for this Optical Business Tracker). Gross revenue remains well above an average week in 2019, while the other four categories are hovering closer to being equal to an average week at this same point in time two years ago.

*The index baseline was developed by Jobson Research from total sales from an average week in 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 1,500 independent eye care practices.

For more information from Jobson Research contact jwaller@jobson.com,

you may also reach out to GPN/EDGEPro and ABB Analyze directly.