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Even as cases of COVID-19 surged throughout much of the country, all regions of the U.S. experienced increases in sales in all service/product categories. The optical business managed to increase sales at rates ranging from a low of 8 index points (for frame units in the Northeast and contact lenses in the West) to a high of 15 index points (for contact lenses in the Midwest). While the Northeast was the only one of the four census regions to not suffer substantial increases in coronavirus cases, it still lags in optical sales when compared with the rest of the country, likely due its being the hardest hit by the pandemic up until only recently. The impact on the optical business in other regions of the country as they experience increases in COVID cases is likely to be felt over the coming weeks.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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