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The Midwest, West, and South all show increasing cases of COVID-19, with the Northeast in general either leveling off or decreasing in cases, according to statistics found on the CDC COVID Data Tracker. However, all service/product categories except one (contact lenses in the South down 1 index point) showed some sales growth over the course of last week. These small increases for all optical categories in all regions indicate that business continues even as the pandemic spreads. Whether this trend will continue is yet to be determined. The optical sales increases experienced regionally range from the smallest increase of 1 index point (gross revenue in the South and frame units and lens pairs in the Northeast) to the largest increase of 5 index points for exams/refractions in the West.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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