Regionally, the decline in optical sales was across the board, hovering between 9 and 14 index points for all service/product categories in all regions, except for contact lens sales, which declined at a lower rate, ranging from flat to -8 index points in the South and Northeast. While COVID-19 cases are on the rise in many states, this downturn cannot be solely attributed to this cause, as the Northeast, which is down in COVID-19 cases, is also down in optical sales at a rate that is comparable to the other regions, so it is evident the national holiday weekend had a major impact in all regions as well.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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