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Regionally, it’s no surprise that the Midwest suffered the largest losses in optical sales considering the fact that this Census region contains 11 states that experienced increasing numbers of COVID-19 cases over the past week, according to the CDC COVID Data Tracker. The West, however, with 13 states reporting growing coronavirus cases, lost only 2 index points in most service/product categories and even saw a slight uptick of 2 index points for contact lenses. In the South, contact lens sales were flat, but other than that, all categories in all regions saw optical sales decline over the past week.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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