This tracker measures sales trends comparing pre-pandemic, during the pandemic, and post-pandemic.

We selected 1,500 optical locations that have been operating and reporting their sales to our partners, GPN and ABB Analyze, since 2019. We re-based the index to an average week in 2019. This new index base will be used as an arbitrary benchmark and assigned a value of 100.

GROSS REVENUE 3-YEAR TREND

The national average for gross revenue at ECP locations increased last week (Jan. 10-16) at a rate of 5 index points. That places gross revenue at a level well below (-13 index points) where it was at this point in time (Week 3) last year, slightly below (-4 index points) where it was in 2020, and slightly above (2 index points) where it was in 2019.

BUSINESS METRICS

All optical sales categories increased last week (except contact lenses). Exams/refractions experienced the strongest increase at a rate of 10 index points, while both frame units and lens pairs were up 4 index points. The contact lenses category was the only one to decline, at a rate of -7 index points.

SNAPSHOT

With most optical sales increasing last week, three categories (gross revenue, contact lenses, and lens pairs) are above an average week in 2019 (the index baseline assigned a value of 100 for this Optical Business Tracker). Frame units and exams/refractions remain below an average week in 2019.

*The index baseline was developed by Jobson Research from total sales from an average week in 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 1,500 independent eye care practices.

For more information from Jobson Research contact jwaller@jobson.com,

you may also reach out to GPN/EDGEPro and ABB Analyze directly.