This tracker measures sales trends comparing pre-pandemic, during the pandemic, and post-pandemic.

We selected 1,500 optical locations that have been operating and reporting their sales to our partners, GPN and ABB Analyze, since 2019. We re-based the index to an average week in 2019. This new index base will be used as an arbitrary benchmark and assigned a value of 100.

GROSS REVENUE 3-YEAR TREND

The national average for gross revenue at ECP locations decreased last week (November 14th – November 20th) when compared with the previous week at a rate of -1 index point. Despite the decrease, that places gross revenue at a level 11 index points above where it was at this point in time (Week 47) when compared with last year, 5 points above the same period in 2020, and 10 points above 2019.

BUSINESS METRICS

All optical sales categories were down or flat last week when compared with the previous week, at rates of -1 index point (gross revenue), 0 index points (exams/refractions and contact lenses), -5 index points (frame units), and -4 index points (lens pairs). When comparing last week’s optical sales with the same period last year, all categories were up, ranging from the highest increase of 11 index points for gross revenue to the lowest increase of 3 index point for contact lenses. The other categories increased at rates of 6 index points for frame units, 5 points for lens pairs, 3 points for exams/refractions.

SNAPSHOT

Even though all optical sales categories decreased or remained flat last week, every category reached levels at or above an average week in 2019 with the exception of one (the index baseline assigned a value of 100 for this Optical Business Tracker). These ranged from a high of 117 index points for gross revenue to a low of 89 index points for contact lenses. The other three categories reached 103 index points for exams/refractions, 100 points for frame units, and 101 points for lens pairs.

*The index baseline was developed by Jobson Research from total sales from an average week in 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 1,500 independent eye care practices.

For more information from Jobson Research contact jwaller@jobson.com,

you may also reach out to GPN/EDGEPro and ABB Analyze directly.