March 18, 2017|


VM Readers Share What's on Their Bookshelf

They say you can’t tell a book by its cover, but we’ve found you can get an inside look at a person’s mind and heart by seeing what’s on their bookshelf. Here are a few examples of some eye opening books from several voracious readers in our industry. And BTW, we’re hoping you’ll start sending us submissions about your recent reads (books, blogs, digimags).
See who answered our call this week

Healthy vision initiative, executive moves, engaging at South by Southwest and Pop Up talks all topped this week's VMail news feed. Click on the headlines below to catch up on anything you might have missed.

First Screenings in ‘See America’ Healthy Vision Initiative Set for Houston

The Vision Council Attracts Conference-Goers, Secures Media Coverage at SXSW

Zeiss Vet Claude Labeeuw Tapped for Business Development Role

Wiley X Hires David S. Gaul as New Chief Operations Officer

VM Editors to Host Pop Up Talk Geared Toward Independents During Expo

Prevent Blindness Elects Five New Members to National Board of Directors

Navigating 2017

To takes optical’s pulse, Vision Monday reached out to retailers, wholesalers and ECPs about meeting the business challenges for 2017. See how consumer moods and cultural/political changes are playing a big role in their forecasts in our March 13 Cover Story.
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McGee Group


What’s on Your Playlist?

What kind of music do you play at your business/practice and how does it set the mood for your customers/patients? Email the editors at

St. Patrick’s Day on Main Street

While most people think of green beer, Irish Car Bombs and Jameson when it comes to St. Patrick’s Day, on Main Street, independents took the opportunity to put an Irish spin on their businesses. In Optical Land, special sales, promotions, memes on social media and outfits were all a part of the celebration yesterday.
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