During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.


As daily records of new COVID-19 cases throughout the U.S. are reaching well above 100,000, optical sales were up slightly in all service/product categories being tracked over the past week (Nov. 2-8). Sales increases ranged from a high of 3 index points for gross revenue and contact lenses to a low of 1 index point for exams/refractions. The other two categories (frame units, lens pairs) increased sales by 2 index points.


Regionally, the South and Midwest experienced the highest increases of 3 index points in three categories (frame units, lens pairs and contact lenses). Gross revenue also grew by 3 index points in the Midwest and 4 index points in the South. The Northeast and West remained primarily flat or had negligible increases of 1 index point, 2 index points for contact lenses in the West. These small optical sales increases occurred while COVID-19 cases continue rising in nearly every state except Connecticut and Rhode Island, according to the Johns Hopkins Coronavirus Resource Center. A number of states are also reaching record highs for seven-day averages for hospitalizations, according to the COVID Tracking Project.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.



Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study.

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.