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Sales in the Northeast declined substantially last week (2/1-2/7), while slight decreases in optical sales in the South, Midwest, and West matched those experienced on a national level. A major snowstorm that stopped travel for a couple of days was most likely the cause of decreases in optical sales in the Northeast of -12 index points (for exams/refractions and contact lenses) and -14 index points (for gross revenue, frame units, and lens pairs). All other service/product categories in all other regions were either flat or declined negligibly by -1 or -2 index points. This all occurred as new coronavirus cases are trending downward in all regions, according to Johns Hopkins Coronavirus Resource Center.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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