During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.


Optical sales continue their slow but steady climb as 90 percent of practices were open as of June 9, according to Jobson Optical Research’s most recent Coronavirus ECP Study. Nationally, across all service/product categories, growth over this past week was limited to only 2 index points across the board. This follows similar small incremental growth on a national level the previous week, leaving all service/product categories within 10 to 15 index points of their pre-pandemic sales levels.


Regionally, growth over this past week was also slow, nearly flat at 1 index point for eight regional categories and completely flat in one category, gross revenue in the South. The largest growth was at 5 index points for contact lenses in the Northeast, although the majority of categories grew by either 2 or 3 index points. As has been the case since tracking began, the Northeast continues lagging behind the rest of the country in all categories, at this point by 9 or more index points.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.



Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study: February thru May editions

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.