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During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.

ECP BUSINESS METRICS

Optical Steps Back

Following six weeks of growth across the board, the optical business experienced a downturn this past week, likely due to offices being closed on Memorial Day despite having only just reopened in many cases. Decreases fell in the single-digit range of 7 or 8 index points for all service/product categories. This follows double digit growth experienced during the previous week, showing that those larger steps forward are now being followed by the current week’s smaller steps back.

REGIONAL BREAKOUT

Regionally, the South and Midwest experienced the largest declines, with decreases hovering around 10 index points in most service/product categories. The West declined at a rate of about half the South and Midwest. While the Northeast held its own, remaining primarily flat across most service/product categories (except contact lenses, which fell 5 index points), it still remains behind the rest of the country overall by 10 or more index points in all product/service categories.

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

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Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study: February thru May editions

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.