During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S.


After last week’s minor setback due to practices being closed on Memorial Day, all optical service/product categories increased dramatically over this past week, further surpassing and building on the momentum of the previous six weeks of growth. This increase could be attributed to a higher percentage of practices reopening. Last week’s single-digit declines of 7 or 8 index points in each category were followed by more substantial increases of about 20 index points for all categories over this past week. This increase brings all categories to within about 25 index points of where the optical business was at the beginning of the year prior to stay-at-home orders.


While all categories in all regions grew at a rate of about 20 index points, the Midwest experienced the largest increases with gross revenue up 25 index points and exams/refractions adding 26 index points. The Northeast and the West also grew but by a slightly lower rate of index points in the high teens. The Northeast still lags behind the rest of the country overall. All categories in the South also increased by a rate of about 20 index points (except contact lenses, which grew by 17 index points).

*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.



Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study: February thru May editions

For additional information, you may reach out to GPN/EDGEPro, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.